DEMOGRAPHICS

Testimonials | Demographics | To Exhibit | Industry Information

Log Home Show Dates: September 22nd and 23rd, 2007

OUR GENERAL DEMOGRAPHIC OVERVIEW...Bringing you the best

  Consider the typical attendee at a Johnson's Log Home & Timber Frame Experience:

• Prepared
• Owns land
• Has plans or blueprints
• Wants to meet the people who’ll turn their log and timber frame home vision into a reality!

Johnson's Log Home & Timber Frame Experience takes the guesswork out of who you’ll meet. It’s our job to prepare these consumers for their experience once they walk through the show doors. In addition to the information we offer on our web site and in person, Johnson's Log Home & Timber Frame Experience presents our attendees with “Show Cards,” outlining their exact needs along the log and timber frame home journey. The goal: an event that is efficient, enjoyable, welcoming, and pays off for everyone!

Our Attendees: Our focused advertising plan is different for each show. We go into a market and research how best to reach your customers. The results speak for themselves:

• 58% own their land (as high as 70% in certain markets)
• 10% will own land soon
• 30% are building within 12 months
• 40% are building in 1 year or more
• 35% have budgets to $200,000
• 20% have budgets to $500,000 or more